What We Do
A leading direct response marketing agency connecting brand strategy with intelligent media buying and optimization tactics that deliver ROI-based growth.
Since 2000, Icon Media Direct's tried and true approach leverages senior level experience with disruptive thinking and tactics that deliver results.
Whether launching a new idea or taking the reins, from small scale to large scale, Icon Media Direct's long-term partnerships are fueled by smart thinking and accountability metrics.
Our media experts are highly trained in omni-channel buying tactics which allows for strategic media executions that deliver efficient and high quality impressions to maximize ROI.
Our attribution model measures the simultaneous response of media activity and natural web traffic to calibrate a natural baseline and isolate response lift.
In such a fragmented media marketplace, there is not a "one approach fits all" agency solution. Our focus is on employing the right in-house tactics and leveraging industry relationships to manage outside services.
Nancy Lazkani | Founder & CEO
As a pioneer of performance-driven advertising, Nancy founded Icon Media Direct in 2000 with a vision to innovate how media is purchased and analyzed, to foster continual growth and success for her clients. With over 30 years of media expertise, she’s played a pivotal role in disrupting industry norms for the benefit of advertisers and their return on investment. Nancy has been nationally recognized with honors such as CEO of the Year, Largest Women-Owned Business, Cynopsis’ Top Women in Digital and Stanford University’s Graduate School of Business Women Entrepreneur Program, among others. Her passion and dedication for innovation has not only helped advance the industry, but build some of the largest brands in the nation.
EVP, Client Services
SVP, Sales & Marketing
VP, Business Development & Strategy