Our story began in 2000 when Nancy Lazkani, already a Direct Response industry veteran, decided to achieve her goal of sole ownership of an agency. Lazkani, then president of an agency she had co-founded three years earlier, decided she needed to focus on the principles most integral to her personal and business philosophy. Thus, Icon Media Direct was founded on five core values: Passion. Integrity. Experience. Loyalty. Accountability.

With the momentum of Lazkani’s career and the added impetus of these values, our success as a company was apparent from the very first year. One of our first clients, Orange Glo International, was a small, family-owned and operated company. Icon Media Direct was the brand’s ground-floor agency. The brand that now encompasses OxiClean, Kaboom and a score of other housewares giants has become a staple in the Direct Response Television and retail sectors. This is how Icon Media Direct began what soon became its distinguishing capability: Discovering innovative products, using direct response advertising to create a large-scale volume of sales and leveraging other media to build these products into nationally recognized retail brands. As a recognized leader in Direct Response television, Icon Media Direct also began to integrate other media into its services. The company added Hispanic and Canadian media buying to the mix and established a full-service Print Division for creative and media placement services.

Staffed by a hand-picked army of industry experts, Icon Media Direct is one of the fastest growing direct marketing agencies of its kind. Today, the company bills 800 percent of its first year annual billings and has a client list that includes All Star Marketing, Church & Dwight, Guthy-Renker, TeleBrands, Ontel and Shell Oil.

Icon Media Direct, one of the leading direct marketing agencies, guides our clients towards success with each of our services. Contact us to learn more about our services.