Business Intelligence Analyst

Are you an analyst looking to make a difference helping others understand campaign trends, while continually developing your own skillset? Icon Media Direct is looking for a candidate to help grow our analytics capabilities and insights for our client campaigns. The Business Intelligence Analyst will work to develop and enhance our client analytics services, including media attribution systems, reporting and analysis, testing methodologies, forecasting, and dashboard development. The Analyst will be responsible for developing solutions for our clients and establishing processes, as well as measurement protocols, focusing on the analytical insights which show cause and effect for our TV, Print, and Digital media campaigns for direct sales and retail. Responsibilities include oversight and continued advancement of Icon’s proprietary attribution system for evaluating media performance.  Additionally, the Analyst will create new reports to drive valuable insights, and recommendations utilizing advanced statistical analysis to help optimize and identify opportunities for our clients’ growth.

About Icon Media Direct:

Icon Media Direct is a leading brand response media agency obsessed with maximizing ROI for our clients. We are a group of experts in media, technology, relationships and analytics working together to consistently exceed our clients’ expectations. With over 17 years of experience, we pride ourselves in the deep relationships we have built with our clients, partners and employees. Headquartered in Sherman Oaks, CA, Icon Media Direct strives to be an employer of choice, offering competitive benefits and compensation, true work/life balance, and a fun, energetic company culture. We are an organization, truly focused on the growth of our team. With in-depth leadership training, strengths-based coaching and mentorship programs, we foster a culture of continual development and positive collaboration.

Job Duties:

  • Participate in the development of Icon’s proprietary media attribution system – Icon WebTraxx®
  • Develop enhanced algorithms for Icon WebTraxx® based on statistical analysis (including regression analysis and probability curves)
  • Develop results reporting dashboards for internal review and external client reports
  • Consolidate data sources for one unified reporting function (Nielsen, Core, Client Web Data)
  • Build confidence and trust of clients from the non-technical to data scientists when speaking about Icon’s analytical techniques/methodologies and be comfortable and articulate in presenting such concepts and results to clients
  • Drive the identification, creation and adoption of new performance metrics
  • Analyze clients’ historical sales for the creation of predictive models that forecast performance
  • Perform time series analyses and forecasts based on seasonality, trend, and cyclicality
  • Provides statistical guidance such as statistical viability on client media tests and campaign results
  • Act as subject matter expert in the implementation of new approaches, identifying the optimal blend of measurement and analytic techniques
  • Works in conjunction with IS team introducing new ideas and methodologies
  • Other duties as assigned


  • Strong organizational skills and attention to detail
  • Demonstrated proactive approach to problem-solving with strong decision-making capability
  • Ability to balance high-priority, long-term projects with immediate deadlines
  • Excellent verbal and written communication skills 
  • Strong presentation skills with an ability to interpret analytical and technical content in an easy-to-understand manner. 
  • Possess a drive to innovate and ability to develop new analytical solutions to business challenges
  • Ability to form strong professional working relationships with various personalities
  • Ability to work independently in a fast paced, rapidly-changing entrepreneurial environment
  • Works well under pressure with a positive, can-do outlook   

Education and Experience Requirements:

  • Bachelor's degree in Mathematics, Statistics, Economics or other quantitative discipline preferred
  • Master’s degree in Data Science preferred
  • A minimum of 5 years’ experience in a business environment; experience in an agency or marketing environment a plus
  • Proficiency in SAS strongly preferred
  • Experience with statistical software tools such as R or Python a plus, but not necessary
  • Microsoft Office 2010 & 2013 proficiency (Word, Excel: Advanced Level including pivot tables & charts, Outlook, PowerPoint) required
  • Experience with big data projects
  • Demonstrated experience developing a data science and/or analytics project from inception to a production environment
  • Experience with advanced analytic techniques, including Multivariate Analysis, Multivariate Calculus, Linear Algebra, Time Series Analysis, Machine Learning, and Bayesian estimation using Machine Learning or Markov Chain Monte Carlo estimation
  • Proficiency in SQL and/or Hadoop
  • Data manipulation – experience analyzing large volumes of data and developing a solid understanding of database principles and efficiencies required
  • Project Planning Experience– capable of planning and managing analytical components of projects to ensure deadlines are met

Other Considerations: 

  • Salary based on skills and experience
  • Skills will be tested upon interview
  • All applicants are subject to background checks and offers of employment will be pending the verification of information listed on application
  • All applicants will need to provide a list of professional references

Icon Media Direct is an Equal Opportunity Employer


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