Icon Media Direct Named Top 3 Finalist in Adweek Buzz Awards
Adweek named Icon Media Direct a Top 3 finalist in their Buzz Awards for noteworthy Print Creative causing buzz in the industry. Icon Media Direct received the recognition around its OxiClean "Kids Talking" print campaign which features stain removal from a kid's perspective.
Of the campaign, CEO Nancy Lazkani states, "Stain removers have been talked about a thousand different ways, but our goal was to tell the story from a different perspective. To a child, stains aren't a big deal because of mom's magical solution OxiClean. We wanted the imagery to tell the story without having to say anything and added some child-like personality on top. It is an honor to be named among the wildly creative Walt Disney Studios Motion Pictures and The Hyperfactory, Saatchi Wellington, Hitlab NZ."
The campaign has been featured in national Women's and Parenting publications across the United States and is indeed delivering Icon Media Direct and Church & Dwight's OxiClean quite the buzz in the industry.