Direct Response Media Planning and Buying Services

Icon Media Direct Direct specializes in providing Direct Response media planning and media buying services for short-form TV, long-form TV, Hispanic, Canadian, regional and national print publications. Our campaign management includes media research, ROI analysis/optimization, brand and DR blending, Unique Selling Proposition (USP) and offer development, share of voice analysis, commercial and ad trafficking and custom reporting.

Contact us to see how our direct response media planning and buying services can help your company succeed!

   
Direct Response Media Planning
  • TV
  • Print
  • Online

    		•  Media Buying Services
  • Direct Response TV (:10 seconds to 5 minutes)
  • Direct Response Infomercials (28:30)
  • Print (Regional and National Publications)
  • Hispanic (Local and national TV and print)

    		• Online Media
  • Facilitate Online CPA acquisition
  • Organic Search Engine Optimization (SEO)  through PR
  • Online/Print added value programs
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  • Media Research
  • ROI Analysis/Optimization
  • Brand and Direct Response Blending
  • Unique Selling Proposition (USP) and Offer  Development

  • Share of Voice Analysis (competitive)
  • Qualitative/Quantitative Research (consumer)
  • Commercial and Ad Trafficking
  • Custom Reporting

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