MEDIA BUYING

More Bang for your Media Buck

Throughout our 17 years in the business, Icon has cultivated an impeccable reputation with our network partners. They know that we can be trusted on our word and commitments we make on behalf of our clients.

We buy media across all television and video platforms.

Whether you’re reaching your audience on National Cable, National Broadcast, Syndication, Local, VOD, OTT or even cinema screens, our media buyers have the relationships to get you the best rates for your plan. Our buying team has 2 things going for them that not all agencies can claim. Reputation and Relationships. Throughout our 17 years in the business, Icon has cultivated an impeccable reputation with our network partners. They know that we can be trusted on our word and commitments we make on behalf of our clients. And with our buying team structure that aligns by networks rather than accounts, our buyers are able to form very deep, long-standing relationships with the folks on the other side of the negotiating table. It also doesn’t hurt that our buyers have been with us for ten, or even 17 years. Plus, they have winning personalities that are almost impossible to say no to. Seriously, you should meet them.

 

The latest blogs in Media Buying

Committee Corner: Programmatic, Problematic?

[As published in the DRMA Voice, a publication for the Alliance for Performance-Based Marketers] In today’s evolving media environment — wrought with seemingly daily progression in technological advancement — marketers often feel as though they’re racing for victory on a track showing no finish line. Customer and response data aggregation has become a foothold for

Read more

How to Choose the Right TV Media Agency

With so many different types of agencies and options for buying media, how do you know who to partner with? There are branding agencies, direct response agencies, brand response agencies, integrated agencies, 360 agencies, and many times you can’t figure out what the difference is.  First you need to figure out what your objectives and

Read more

Ready to change the game?

At Icon Media Direct, we’re experts at media buying and planning, and at relationships too. Some of our largest clients are also our oldest. We pride ourselves on clear communication, killer ROI and an ongoing commitment to disrupting norms to get your brand the attention it deserves.
Contact us to learn how Icon Media Direct can increase your brand’s profile and your bottom line.