MEDIA PLANNING

Analysis That Leads to Action

Whether they’re watching TV at home, or streaming digital video on the go, your message will connect with your audience.

Strategic media planning and buying are at the heart of what we do at Icon Media Direct.

We’re obsessed (in a good way) with helping you reach your target audience when and where they are most responsive. Whether they’re watching TV at home, or streaming digital video on the go, your message will connect with your audience. We work to maximize ROI and ensure your brand leaves a lasting impression. We’ve done it for top brands like OxiClean, TrueCar and Proactiv and we can do it for you.

When approaching media planning, we don’t just come at it from one direction, we utilize a three-pronged approach that takes into account consumer research, competitive analysis and our proprietary Icon database of historical results.

The latest blogs in Media Planning

How to Choose the Right TV Media Agency

With so many different types of agencies and options for buying media, how do you know who to partner with? There are branding agencies, direct response agencies, brand response agencies, integrated agencies, 360 agencies, and many times you can’t figure out what the difference is.  First you need to figure out what your objectives and

Read more

Committee Corner: Programmatic, Problematic?

[As published in the DRMA Voice, a publication for the Alliance for Performance-Based Marketers] In today’s evolving media environment — wrought with seemingly daily progression in technological advancement — marketers often feel as though they’re racing for victory on a track showing no finish line. Customer and response data aggregation has become a foothold for

Read more

Ready to change the game?

At Icon Media Direct, we’re experts at media buying and planning, and at relationships too. Some of our largest clients are also our oldest. We pride ourselves on clear communication, killer ROI and an ongoing commitment to disrupting norms to get your brand the attention it deserves.
Contact us to learn how Icon Media Direct can increase your brand’s profile and your bottom line.