Media Analyst, Client Services

Icon Media Direct, the 3rd largest independent agency in Los Angeles is seeking a Media Analyst to join our team. Icon Media Direct is a leading TV (linear and digital) brand response media planning and buying agency. The advertising/media industry continues to be more data driven to deliver accountable knowledgeable results and best ROI (Return on Investment). We provide data driven accountable media solutions to our clients and we are looking for analytical minds to help drive campaign strategies and insights. The Media Analyst position will work with our amazing client services team delivering insights and recommendations on our clients’ media campaigns. This position is a great way to implement advertising/media strategy, strengthen analytical skills and foster client interaction skills. Primary responsibilities are to work with an account management team to drive our clients’ business growth with positive ROI.

About Icon Media Direct:

Icon Media Direct is a leading brand response media agency obsessed with maximizing ROI for our clients. We are a group of experts in media, technology, relationships and analytics working together to consistently exceed our clients’ expectations. With over 19 years of experience, we pride ourselves in the deep relationships we have built with our clients, partners and employees. Headquartered in Sherman Oaks, CA, Icon Media Direct strives to be an employer of choice, offering competitive benefits and compensation, true work/life balance, and a fun, energetic company culture. We are an organization, truly focused on the growth of our team. With in-depth leadership training, strengths-based coaching and mentorship programs, we foster a culture of continual development and positive collaboration.

Job Duties include, but not limited to:

  • Develop results reporting dashboards for internal review and external client reports
  • Consolidate data sources in order to streamline reporting
  • Drive the identification, creation and adoption of new performance metrics measuring the relative success of our customers’ campaigns
  • Analyze clients’ historical sales results for the creation of predictive models that forecast performance
  • Assist the Account Manager (AM) and account team with daily business needs
  • Understand account’s overall strategic and tactical objectives, assisting with the implementation of marketing media plans and ongoing maintenance
  • Maintain excellent organizational skills including databases containing of media activity and client performance
  • Performance evaluation of media activity and recommendations for further improvement
  • Excellent communication skills to create persuasive professional correspondence and presentations
  • Initiative to continually learn industry trends
  • Takes ownership of assigned responsibilities
  • Demonstrated flexibility in job responsibilities. Due to fluctuating demands, and the nature of Icon Media Direct’s business flow, it may be necessary for each team member to perform a multitude of different functions not specifically outlined above.

Qualifications:

  • Strong organizational skills and attention to detail
  • Demonstrated proactive approach to problem-solving with strong decision-making capability
  • Excellent verbal and written communication skills
  • Strong presentation skills with an ability to interpret analytical and technical content in an easy-to-understand manner.
  • Possess a drive to innovate and ability to develop new analytical solutions to business challenges
  • Ability to work independently in a fast paced, rapidly-changing entrepreneurial environment

Education and Experience Requirements:

  • Bachelor’s degree in relevant field
  • Microsoft Office proficiency (Word, Excel: Advanced Level including pivot tables & charts, Outlook, PowerPoint) required
  • Experience with data manipulation and analysis
  • Demonstrated experience developing analytics project from inception to completion

Other Considerations: 

  • Salary based on skills and experience
  • Skills will be tested upon interview
  • All applicants are subject to background checks and offers of employment will be pending the verification of information listed on application
  • All applicants will need to provide a list of professional references

Icon Media Direct is an Equal Opportunity Employer

**NO RECRUITERS OR PHONE CALLS PLEASE**