Digital Tag Management Engineer

Icon Media Direct is seeking a Digital Tag Management Engineer who can guarantee the seamless technical execution of digital campaigns. This is a critical role that requires a high level of technical proficiency, attention to detail, and excellent problem-solving abilities. The selected candidate will collaborate with the advanced media campaign managers, client services, and Data Intelligence teams within the organization to ensure that all campaigns are accurately implemented, optimized for performance, and comply with industry standards.

Furthermore, the Digital Tag Management Engineer will work externally with clients and publisher services, platform providers, and web developers to implement tags, establish MMP integrations, and resolve any technical difficulties related to ad delivery and campaign performance measurement. Additionally, this position will oversee the implementation of any new platforms utilized for tracking performance.

To excel in this role, one must exhibit strategic thinking, discernment to identify and trouble shoot issues and implementation skills to fulfill the tagging requirements of the team and the client. The ability to organize and monitor how each platform integrates with others is also critical. Knowledge of generating and placing pixels, as well as identifying and configuring tracking parameters, is essential for this position. Moreover, successful performance in this role requires expertise in Quality Assurance (QA), including identifying and troubleshooting errors, analyzing issues, and proposing effective solutions.


  • Implement and manage various pixels and tags on client websites, including JavaScript and static image pixels.
  • Work with client and client service team to understand KPIs and translate desired KPIs to identify which pages need to be pixeled and what data is needed to deliver desired measurement.
  • Trouble shoot errors by reviewing code implementation and providing specific instructions to clients to resolve the errors.
  • Customize pixel codes as required for collecting unique data.
  • Communicate with clients to provide instructions and support for pixel implementations.
  • Provide clear implementation instructions for various environments including direct implementation on web pages and through tag management systems such as GTM and Tealium.
  • Provide instructions for setting up post backs in Mobile Measurement Platforms (MMPs) and utilizing pixels to collect event specific data.
  • Collaborate with engineers to develop new pixel and tag products and enhance their functionality.
  • Ensure that all tags are firing correctly across all platforms to guarantee precise reporting and performance measurement.
  • Create and maintain ad tags, guaranteeing that they are accurate, current, and meet industry standards.
  • Configure integrations with new MMPs as necessary and manage the relationship to stay informed about new features and opportunities.
  • Stay informed about the most recent advertising technology and trends and offer advice on how to incorporate new ad formats and features into campaigns.
  • Collaborate with third-party partners to manage data ingestion and hashing data to work within clean rooms.
  • Perform thorough quality assurance by utilizing debugging and analytical tools to guarantee the accuracy and cleanliness of data.

Job Requirements include, but not limited to:

  • Bachelor’s degree in computer science, information technology, or a related field.
  • Minimum of 3-5 years of experience in ad operations.
  • Hands on experience implementing and troubleshooting pixel implementation across various site environments and tag management platforms such as GTM and Tealium and within MMPs such as AppsFlyer and Branch.
  • Strong understanding of digital ad trafficking processes, ad serving technologies, and industry standards.
  • Expert in Google Analytics
  • Excellent problem-solving skills and a drive to see projects through to completion.
  • Experience with ad servers such as DoubleClick, or Innovid.
  • Knowledge of programmatic advertising platforms, including DSPs and SSPs.
  • Experience with HTML, JavaScript, and CSS.
  • Strong analytical skills and the ability to use data to optimize campaign performance.
  • Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.

About Icon Media Direct:

Icon Media Direct is a leading brand response media agency obsessed with maximizing ROI for our clients. We are a group of experts in media, technology, relationships, and analytics working together to consistently exceed our clients’ expectations. With over 22 years of experience, we pride ourselves in the deep relationships we have built with our clients, partners, and employees. Headquartered in Sherman Oaks, CA, Icon Media Direct strives to be an employer of choice, offering competitive benefits and compensation, true work/life balance, and a fun, energetic company culture. We are an organization, truly focused on the growth of our team. With in-depth leadership training, strengths-based coaching and mentorship programs, we foster a culture of continual development and positive collaboration.

Other Considerations:

  • Salary based on skills and
  • Skills will be tested upon
  • All applicants are subject to background checks and offers of employment will be pending the verification of information listed on
  • All applicants will need to provide a list of professional

Salary range: $80-110k

Icon Media Direct is an Equal Opportunity Employer