Director, Marketing

Do you have a passion for being both strategic and tactical, being both a thinker and a doer, and forming strong partnerships with internal and external client teams? Icon Media Direct is seeking a Director of Marketing to join its dynamic team. In this role, you will identify opportunities to differentiate and expand the reach of Icon Media Direct’s business, driving the vision for key functional areas including marketing, communications, social, thought leadership, events and website development. The ideal candidate is a strategic thinker who leads by example and is results oriented, an authentic leader that inspires teamwork and collaboration. Icon Media Direct has a stellar foundation and reputation and we are looking for a stellar Marketing Executive to take us to the next level.

About Icon Media Direct:

Icon Media Direct is a leading brand response media agency obsessed with maximizing ROI for our clients. We are a group of experts in media, technology, relationships and analytics working together to consistently exceed our clients’ expectations. With over 19 years of experience, we pride ourselves in the deep relationships we have built with our clients, partners and employees. Headquartered in Sherman Oaks, CA, Icon Media Direct strives to be an employer of choice, offering competitive benefits and compensation, true work/life balance, and a fun, energetic company culture. We are an organization, truly focused on the growth of our team. With in-depth leadership training, strengths-based coaching and mentorship programs, we foster a culture of continual development and positive collaboration.

Job Duties Include, but not limited to:

  • Develop and implement an integrated strategic marketing and communications plan to advance the company’s brand identity
  • Create thought leadership strategy that includes speaking engagements, creating and distributing white papers and identifying and submitting award opportunities
  • Manage the company’s social presence and elevate profiles on LinkedIn, Twitter and Facebook through creating posts and content for each platform, curating the feeds and building audiences
  • Manage lead generation activities including identifying new shows and events, email campaigns, and other lead generation activities
  • Lead client presentation development through storytelling and data visualization
  • Responsible for company website strategy, content, and design including continually keeping the website up to date and refreshed
  • Collaborate with cross functional leaders (Business Development, Client Services, Data Science, Media, Finance) to ensure consistent alignment with product and business objectives, and to inspire and influence in order to achieve Brand Marketing objectives
  • Serve as marketing and communications subject matter expert, both internally and externally
  • Mentor and develop staff using a supportive and collaborative approach on a consistent basis
  • Perform other related duties as required and assigned


  • Demonstrated experience and leadership in managing comprehensive strategic marketing and communications program to advance an organization’s mission and goals
  • Innovative thinker, with a track record for translating strategic thinking into action plans and results
  • Proven ability in management, leadership, building, mentoring, and coaching a team of direct reports, as well as the company at large
  • Superior management skills; ability to influence and engage direct and indirect reports and peers
  • Ability to make decisions in a changing environment and anticipate future needs
  • Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both the strategic and tactical
  • Exceptional written, oral, interpersonal, and presentation skills, as well as the ability to effectively interface with senior management and staff
  • Demonstrated ability to communicate complex ideas in a simple way
  • Practical and critical thinking skills, with ability to bring ideas to life, transforming concept to execution
  • Demonstrated ability to foster an environment of creativity that pushes innovative ideas
  • Professional presence and skill while interfacing with, and presenting ideas to, internal and external clients
  • Demonstrated experience in influencing change

Education and Experience Requirements:

  • 10+ years of marketing/communications/brand building experience with recent and significant experience in marketing leadership
  • Minimum 5+ years in a senior leadership role, leading marketing efforts for an Agency or Technology company
  • Working knowledge of SEO/SEM, Social Media Platforms, Content Management Systems, CRM and Marketing Automation Platforms
  • Knowledge of Adobe Creative Suite a plus
  • Well-rounded B2B marketing experience
  • Website development experience a plus
  • Microsoft Office proficiency (Word, Excel, Outlook, PowerPoint) at advanced level required

Other Considerations: 

  • Salary based on skills and experience
  • All skills will be tested upon interview
  • All applicants are subject to background checks and offers of employment will be pending the verification of information listed on application
  • All applicants will need to provide a list of professional references

Icon Media Direct is an Equal Opportunity Employer