Tag Management Implementation Engineer

As the Tag Management Engineer, you will be part of the product and engineering team that owns the instrumentation of Icon’s tag management solutions – Additionally, you will partner closely with the EVP of Marketing and Account Teams as you will play a strategic and technical role requiring analytics and development knowledge and skills.

You will work directly with internal and external client teams to provide an array of Analytics, Tag Management, Testing and Optimization and Data Management deployment services for a book of business.

Data Instrumentation team members at Icon will focus primarily in four key areas:

• Analytics Creation of custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements. Through defined KPIs, implement a solution enabling a stable architecture for capturing robust data sets

• Tag Management Solutions – Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving performance

• Testing and Optimization – Implementation of testing and optimization tools with integration across marketing and data instrumentation to ensure sound testing, targeting, and personalization strategies

• Data Management Instrumentation – Implementation of DMPs ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting.

About Icon Media Direct:

Icon Media Direct is a leading brand response media agency obsessed with maximizing ROI for our clients. We are a group of experts in media, technology, relationships and analytics working together to consistently exceed our clients’ expectations. With over 19 years of experience, we pride ourselves in the deep relationships we have built with our clients, partners and employees. Headquartered in Sherman Oaks, CA, Icon Media Direct strives to be an employer of choice, offering competitive benefits and compensation, true work/life balance, and a fun, energetic company culture. We are an organization, truly focused on the growth of our team. With in-depth leadership training, strengths-based coaching and mentorship programs, we foster a culture of continual development and positive collaboration.

Job Duties:

This extremely detail-oriented person will be responsible for the day-to-day execution of data platform deployment in support of business objectives:

  • Ensuring data is collected accurately to build a robust data set from which insights and analysis will be based
  • Exceptional written and verbal communication skills within the agency and to the client are necessary
  • This person should possess an in-depth knowledge of a client s website architecture, online business model & marketing strategy
  • Function as a subject matter expert on utilization of Tag Management Systems to enable the capture of marketing analytics data
  • Consult and advise key stakeholders & drive client success based on key performance indicators and business drivers
  • Interact frequently with clients via phone, email, and/or in person with marketers, analysts, and web developers
  • Consult directly with clients, account services, delivery, and web development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
  • Provide best practices consulting services to clients in solving their web analytics and site optimization platform strategy and technical needs by designing technical site and page-implementation strategies
  • Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes
  • Stay current with the latest developments with Data Platforms (Analytics, Tag Management, Testing, Optimization and Data Management) and techniques to help our team stay on the cutting edge of marketing analytics
  • Lead customer, vendor, market analyst and client interviews from a data standpoint
  • Develop and present solutions and recommendations
  • Actively participate in new business development activities
  • Practice development, including recruiting, training, thought leadership and community building

Qualifications & Desired Skills:

  • Understanding of web analytics tool basics: tags, cookies, variables
  • Strong understanding of tag management systems: tags, rules, variables, and jQuery
  • Strong experience and understanding of DSPs – with experience of at least 1 of the following platforms: (DataXu, The Trade Desk, MediaMath, Adobe)
  • JavaScript, jQuery, CSS and HTML skills, and able to be a leader in this area of expertise
  • Strong attention to detail and QA abilities
  • A solid understanding of advertising, marketing and strategic brand management and how-to best leverage these in a digital environment
  • Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required
  • The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment
  • History of working with new business teams on requests for proposal/information and presenting analytics documentation demonstrating agency skillsets
  • Experience in creating case studies, point of view documents or white papers in line with your job function in analytics
  • Work with internal team to continually streamline processes and find efficiencies in the day-to-day work processes done by the data platforms team
  • Experience working on testing, targeting and personalization projects with both targeting and optimization tools and data management platforms (DMP)

Education and Experience Requirements:

  • Bachelor’s degree (BA/BS) from a four (4) year, accredited college or university in Computer Science, Marketing, or a related field of study
  • A minimum five (5) years of experience with data platform tools and methods to be used for website/ad campaign research, site testing and targeting, and/or display ad targeting
  • A minimum two (3) year of experience using tag management systems
  • An equivalent combination of education and experience may be considered
  • Special consideration given to candidates with a firm understanding of the following tools (in order): Adobe Analytics, Adobe DTM/Launch, Google 360 Suite, Google Tag Manager, Adobe Target, LiveRamp, Optimizely, Tealium, Ensighten, or Signal

Other Considerations: 

  • Salary based on skills and experience
  • Skills will be tested upon interview
  • All applicants are subject to background checks and offers of employment will be pending the verification of information listed on application
  • All applicants will need to provide a list of professional references

Icon Media Direct is an Equal Opportunity Employer