What’s New is Old and What’s Old is New: Why a Blended Approach to TV Measurement Reigns Supreme

At a recent industry event, a key player in the media landscape, who shall remain nameless, was to unveil its revolutionary new approach to TV advertising measurement. After much anticipation and suspense, the big reveal came, and the revolution was to be … outcome-based measurement. Ummm … welcome to the 2000’s? Please hold as I […]

POSSIBLE Miami 2025: Key Takeaways from a Fast-Rising Marketing Powerhouse

POSSIBLE Miami has officially evolved from a fledgling event into a cornerstone of the modern marketing calendar. With attendance soaring by 50% year over year to over 5,500 participants, this year’s conference cemented its role as the pre-Cannes deal-making hub for digital marketers. Below, we unpack the most impactful insights from the week and what […]

Demosuasion^®: Demonstration & Persuasion in Direct Response

One of the most powerful tools in any sale is the power of persuasion. The fundamentals of Direct Response advertising combine persuasion with highly effective product demonstration and accountability metrics to maximize efficiency. David Ogilvy, heralded as the “Father of Advertising” said this of Direct Response Marketing in a 1985 speech to DMA attendees: “…I […]