Relationships & ROI

Dedicated to Growing Brands. Obsessed with ROI.

Icon Media Direct is in the business of relationships. And we’re in it for the long haul. Whether you’re just getting started, or want to expand an established brand – our proven track record of delivering ROI at every stage speaks for itself. Explore what we’ve been able to do for our valued partners across a wide variety of categories and audiences.

Over the years, we've helped clients like Guthy Renker build top-selling beauty brands like Proactiv, Meaningful Beauty, It Cosmetics, and more.

Got an app, service or e-commerce shopping platform? Join clients like FTD, ProFlowers, Personal Creations, Shari's Berries, TrueCar and zulily in gaining massive exposure to national television audiences.

In a competitive environment, profitable media rates are essential. Find out what companies like Hotwire, FanDuel, UFC, Disney Vacation Club and Amazing Thailand know about maximizing ROI.

Health and wellness brands like Nutrisystem, South Beach Diet, Lindora, Theraworx, Blue Cross Blue Shield and WellCare are able to continually expand awareness with learnings from our proprietary attribution technology.

Household brands like Church & Dwight's OxiClean and Kaboom, and ZipLoc’s SpaceBag rose to the top through performance-based media buying and optimization.

When it comes to direct-to-consumer products for moms and kids, we've helped bring many hot products to market like Brainetics, Dream Tents, Magic Tracks, Pillow Pets, Your Baby Can Read and more!

“For over 20 years, Nancy and her team at Icon Media Direct have become valuable partners of Sony Pictures Television. Their expertise goes far beyond just being seasoned negotiators. They understand the value of strong relationships in the marketplace and the importance of creative thinking as consumer touch points continue to expand. It’s these two attributes, that allow Icon Media to identify and deliver unique advertising opportunities to their clients. Icon continues to evolve in an industry where the only constant is change. It’s a privilege to work with a team that I consider to be one of the best in the business.” Krissy Barry VP Direct Response, Sony Pictures Entertainment

“The team at Icon Media Direct are truly experts in the performance media field! They listen and are always open to new creative ideas that can help their clients succeed. The Icon team executes new ideas with urgency so the clients never miss out on opportunities. They have been great partners who continue to convert our viewers into customers for their clients.” Maria Kennedy SVP, Discovery Communications

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