Track. Tweak. Triumph.
Icon Media Direct’s proprietary analytics provide insights built around your needs to streamline marketing efforts and activate on metrics that matter.
A Dashboard as Unique as Your Business
Morphius Hub™ delivers a fully customized, transparent dashboard with daily insights into ad spend, performance, and revenue impact.
Stop relying on generic dashboards and maximize results tailored to your business.
Results Aren’t Optional, They’re Measurable
Our advanced analytics transforms raw data into actionable insights, identifying performing media and eliminating inefficiencies to scale winning strategies.
We’ve made it our mission to give our clients confidence when allocating resources and driving business outcomes.
Linear TV
WebTraxx®, Icon Media Direct’s proprietary probabilistic Linear TV attribution solution, incorporates a statistical signal-processing methodology to calculate a natural baseline and measure immediate response at the minute level.
WebTraxx® has measured billions of dollars in media across across hundreds of campaigns, providing actionable and reliable optimization insights by creative, station, program and day-part.
CTV / OTT / OLV
iPIXX™, our deterministic attribution model, delivers insights into consumer response and down-funnel actions, leveraging Icon Media Direct’s proprietary pixel and multi-touch/last-touch algorithms to optimize digital CTV, OLV, and OTT ad investments across publisher-direct media buys.
Advanced Analytics
Seamless Integrations
Cutting-Edge Tech-Stack Partnerships
We collaborate with industry-leading third-party technology partners to seamlessly integrate the latest innovations into our platforms. By embedding advanced solutions—with machine learning to enhanced data processing and automation—we ensure that our analytics and technology stack remains at the forefront of industry advancements.
Data Security
Without Compromise
Icon Media Direct is integrated with a leading automated compliance and security platform, enabling real-time status of current compliance, security controls and data privacy policies.
Risk Factors
SecurityScorecard Ratings provide easy-to-read A–F ratings across ten risk factors
Network Security
Checks public datasets for evidence of high-risk or insecure open ports within the network, which impacts your security score.
DNS Health
Measures an organization’s DNS settings, validating that there are no malicious events in the network’s passive DNS history.
Patching Cadence
Helps security teams maintain strong cybersecurity health by assessing the speed of security updates and vulnerability mitigation.
Endpoint Security
Tracks identification points extracted from metadata, including OS, web browser, and active plugins.
IP Reputation
Leverages SecurityScorecard sinkhole infrastructure, OSINT malware feeds, and third-party threat intelligence.
Application Security
Utilizes threat intelligence on exploitable conditions from white hat CVE, black hat databases, and search engine findings.
Cubit Score
Assesses security issues by checking public threat intelligence databases for flagged IP addresses and more.
Hacker Chatter
Automates the collection and analysis of underground hacker chatter from multiple streams, offering insights into external and internal risks.
Social Engineering
Evaluates an organization’s potential susceptibility to targeted social engineering or phishing attacks.
Information Leak
Uses chatter and deep web monitoring to identify compromised credentials being circulated by hackers.
Our Case Studies
- Stephanie Lin
- , Chief Marketing Officer
- at Empower
- 1
- /
- 3
- 2
- /
- 3
- 2
- /
- 3
- 1
- /
- 3
- Rick Odum
- , Chief Executive Officer
- at Guthy-Renker
- 3
- /
- 3
- 3
- /
- 3
- 1
- /
- 3
- 2
- /
- 3
- Scott Wilson
- , President
- at Meaningful Beauty
- 2
- /
- 3
- 1
- /
- 3
- 3
- /
- 3
- 3
- /
- 3
