Analysis That Leads to Action
Whether they’re watching TV at home, or streaming digital video on the go, your message will connect with your audience.
Strategic media planning and buying are at the heart of what we do at Icon Media Direct.
We’re obsessed with helping you reach your target audience when and where they are most responsive. Whether they’re watching TV at home, or streaming digital video on the go, your message will connect with your audience. We partner with your creative teams to ensure direct response best practices — like Demosuasion®— are followed that will maximize ROI. Demosuasion® is the practice of demonstrating in order to persuade which motivates the audience to take action. This ensures that when we reach your audience, your message leaves a lasting impression. We’ve done it for top brands like OxiClean, Nutrisystem and Proactiv and we can do it for you.
Our media planning utilizes a three-pronged approach that takes into account consumer research, competitive analysis and our proprietary Icon database of historical results.
The latest blogs in Media Planning
How to Choose the Right TV Media Agency
With so many different types of agencies and options for buying media, how do you know who to partner with? There are branding agencies, direct response agencies, brand response agencies, integrated agencies, 360 agencies, and many times you can’t figure out what the difference is. First you need to figure out what your objectives and
Committee Corner: Programmatic, Problematic?
[As published in the DRMA Voice, a publication for the Alliance for Performance-Based Marketers] In today’s evolving media environment — wrought with seemingly daily progression in technological advancement — marketers often feel as though they’re racing for victory on a track showing no finish line. Customer and response data aggregation has become a foothold for
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Contact us to learn how Icon Media Direct can increase your brand’s profile and your bottom line.