Smarter Media, Bigger Results
Smarter insights, smarter buys – better outcomes with data-driven decisions
The Icon Media Direct Difference
Buying Power
Build Cross-Platform Plans
Seamlessly integrate campaigns across linear TV, CTV, and online video for a unified brand experience, enhancing visibility and driving performance in a fragmented media landscape.
Broadcast Television
- Broadcast Networks
- National Cable Networks
- Local Cable
- Syndication
- Unwired Networks
- Digital Networks
Digital
- CTV / Convergent TV
- Programmatic
- Online Video (OLV)
- Publisher Direct
- FAST Channels
- Audio
- Outdoor
A Unique Approach
Negotiate
Decades of media negotiation has refined our approach. Our media buyers negotiate, purchase, and optimize with precision, leveraging experience, machine learning and data-driven insights. This approach maximizes ROI. We are relentless.
Agile and Nimble
We combine foresight with flexibility, reacting to market volatility with real-time adjustments. Our approach is rooted in both anticipation and response, balancing proactive strategies with reactive optimizations.
Proprietary Analytics
Our proprietary tools put visibility and actionable insights at our buying team’s fingertips, enabling them to make the right buying decisions to deliver on campaign objectives.
Partnerships for Impact
We work hand-in-hand with the most reputable media partners, maximizing your reach with content that appears in trusted environments.
By activating across the industry’s most relevant networks and publishers, we provide you with exclusive opportunities that drive better performance and engagement.
As innovators in performance-based Convergent TV, we collaborate closely with partners to bring new product offerings to market, providing exclusive access to beta testing in low-budget, high-learning scenarios for our clients’ competitive advantage.
Our strong relationships with premier publishers allow us to secure the best placements and rates for your media investments.
Our Case Studies
- Rick Odum
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- at Guthy-Renker
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- Stephanie Lin
- , Chief Marketing Officer
- at Empower
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- Scott Wilson
- , President
- at Meaningful Beauty
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