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Data-First Planning:
The Blueprint for Accelerated Growth

Every dollar counts when building a billion-dollar business. Turn insights into impact with Icon Media Direct’s unique media planning approach that combines innovative data-first solutions with the power of performance-based accountability to drive maximum media efficiency.

We’ve been doing it for 25 years, we’re really good at this stuff.

The Perfect Trifecta

Say goodbye to guesswork and hello to strategies that are rooted in actionable data, guiding every step you take towards greater efficiency, higher ROI, and accelerated market expansion.

We leverage in-house data, third-party insights, and consumer research to tailor media plans that are deeply informed by real consumer behaviors.

With dependable data as your guide, watch your business soar to new heights. Icon Media Direct’s proprietary three-pronged planning approach has been the framework for hundreds of successful campaigns over the years.

Experience it.

Competitive Analysis

We use competitive analysis to identify your competitors’ strengths and weaknesses, helping us craft strategies that give you a distinct market advantage.

Consumer Research

We leverage a robust consumer database, fielded 18x per year, with over 15,000 attributes on 250 million consumers, delivering a media plan tailored to your audiences preferences and behaviors.

Our Insights Database

We utilize our proprietary database, giving us a competitive edge by delivering unique performance insights to fine-tune your media plans for optimal results.

Superior Outcomes

Achieve superior results with agile media buying strategies informed by advanced analytics, allowing you to adapt quickly and invest where it matters most.

Enhance ROI

Focus on performance-based KPIs such as cost-per- acquisition (CPA), cost-per-lead (CPL), and return-on-ad- spend (ROAS) to track the effectiveness of media investments, enabling continuous optimization based on real data.

Smart Buying Strategies

Benefit from innovative buying models within linear TV, programmatic CTV, and publisher direct deals, leveraging long-term relationships which offer flexibility in budget allocation. This provides the ability to adjust campaigns dynamically based on performance insights.

Explore how we can work together

Our Case Studies

Increasing website traffic by 1,300% while maintaining efficiency to catapult digital automotive startup brand’s growth.

Strategic planning and performance data modeling led to immense success in performance and scale for FanDuel.

Contact us for more case studies
“Icon Media Direct’s knowledge of the media landscape and consideration of client needs go above and beyond.”
  • Scott Wilson
  • , President
  •  at Meaningful Beauty
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“Icon Media Direct are true experts in media strategy, planning, and buying, and, through persistent experimentation and smart recommendations, have grown streaming and cable into one of my top-spending, top-performing direct-response channels.”
  • Stephanie Lin
  • , Chief Marketing Officer
  •  at Empower
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“Icon Media Direct’s outstanding performance, clear communication, and robust partnership approach make them an invaluable ally in today’s competitive market.”
  • Rick Odum
  • , Chief Executive Officer
  •  at Guthy-Renker
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Ignite
Your Growth

Get in touch to learn how our team can help.
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