What We Do

A leading direct response marketing agency connecting brand strategy with intelligent media buying and optimization tactics that deliver ROI-based growth.


Our Personality

Since 2000, Icon Media Direct's tried and true approach leverages senior level experience with disruptive thinking and tactics that deliver results.

Our Buying Team
Masters of Negotiation

  • Feisty
  • Accountable
  • Relentless
  • Goal-Oriented
  • Nimble

Our Client Management Team
The Gold Standard

  • Thought Leaders
  • Strategic
  • Attentive
  • Brave
  • Data-Driven

Our Analytics Gurus
Driven by WebTraxx®

  • Smart
  • Scientific
  • Artful
  • Actionable
  • Innovative

Client Experience

Whether launching a new idea or taking the reins, from small scale to large scale, Icon Media Direct's long-term partnerships are fueled by smart thinking and accountability metrics.



In-House Services

Media Buying Execution

Our media experts are highly trained in omni-channel buying tactics which allows for strategic media executions that deliver efficient and high quality impressions to maximize ROI.

Media Planning & Buying

  • Television
  • Digital Video
  • Video on Demand (VOD)
  • Over the Top Video (OTT)



Our attribution model measures the simultaneous response of media activity and natural web traffic to calibrate a natural baseline and isolate response lift.

Media Attribution

  • Immediate Attribution
  • Conversion Funnel Analysis
  • ROI Optimization

Traffic Management & Logistics

Creative Strategy

Managed Services

In such a fragmented media marketplace, there is not a "one approach fits all" agency solution. Our focus is on employing the right in-house tactics and leveraging industry relationships to manage outside services.

Digital Verticals

  • Retargeting
  • E-mail Marketing
  • Social Media
  • Native
  • Digital Radio

Creative Production

  • Television
  • Digital Video
  • Audio


Nancy Lazkani - CEO.jpg

Nancy Lazkani | Founder & CEO

As  a  pioneer  of  performance-driven  advertising,  Nancy founded  Icon Media Direct in 2000 with a vision to innovate how media is purchased and analyzed, to foster continual growth and success for her clients. With over 30 years of media expertise, she’s played a pivotal  role  in  disrupting industry norms for the benefit of advertisers and  their  return on  investment. Nancy  has  been nationally recognized  with honors such as  CEO  of  the Year,  Largest  Women-Owned  Business,  Cynopsis’ Top Women in  Digital  and  Stanford University’s Graduate School of Business Women Entrepreneur Program, among others. Her passion and dedication for innovation has not only helped advance the industry, but build some of the largest brands in the nation.

Jeff Bailes  
EVP, Client Services

Minnie Dimesa
SVP, Sales & Marketing

Jeff Lazkani 
VP, Business Development & Strategy


Charles Serian
SVP, Technology

Contact Us for a Free Consultation

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