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How to Choose the Right TV Media Agency
With so many different types of agencies and options for buying media,...
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Committee Corner: Programmatic, Problematic?
[As published in the DRMA Voice, a publication for the Alliance for...
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Icon Media Direct Listed in 2017 Top Women Owned Businesses in San Fernando Valley
Icon Media Direct was named in the 2017 Top Women Owned Businesses...
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It’s a Bird… It’s a Brand… It’s Brand Response!
(As published in the DRMA Voice, a publication for the Alliance for...
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Icon Media Direct Receives LA Green Biz Certification
Icon Media Direct announced it is now the largest media company and...
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Nancy Lazkani Inducted into 2017 Direct Response Hall of Fame
Icon Media Direct’s...
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Icon Media Direct Named in Top 50 Advertising Agencies in Los Angeles
Icon Media Direct was named in the 2017 Top Ad Agencies in...
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Icon Media Direct’s Jeff Lazkani Offers a Micro and Macro Viewpoint on Attribution
(As published in the DRMA Voice, a publication for the Alliance for...
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Icon Media Direct Appoints New Senior Vice President of Technology
Icon Media Direct, a leading direct response advertising agency, announced the addition...
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Icon Media Direct Makes a Splash at Silicon Beach Fest 2016
Nancy Lazkani moderates panel on How Television fits into the Digital Conversation...
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Icon Media Direct Named in 2016 Top Women Owned Businesses in San Fernando Valley
Icon Media Direct was named in the 2016 Top Women Owned Businesses...
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Icon Media Direct Listed in 2016 Top 50 Ad Agencies in Los Angeles
Icon Media Direct was named in the 2016 Top Ad Agencies in...
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News and Views
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Featured Posts
How to Choose the Right TV Media Agency
With so many different types of agencies and options for buying media, how do you know who to partner with? There are branding agencies, direct response agencies, brand response agencies, integrated agencies, 360 agencies, and many times you can’t figure out what the difference is. First you need to figure out what your objectives and
Committee Corner: Programmatic, Problematic?
[As published in the DRMA Voice, a publication for the Alliance for Performance-Based Marketers] In today’s evolving media environment — wrought with seemingly daily progression in technological advancement — marketers often feel as though they’re racing for victory on a track showing no finish line. Customer and response data aggregation has become a foothold for