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DRTV: A Retail Marketer’s Best Friend
Today many well-respected brands are integrating direct response with their existing brand...
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Media Mogul: Nancy Lazkani’s Icon Media Direct Seeks to Quadruple Revenue in Just 2 Years
(As published in the April 2002 issue of Response Magazine) While some...
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News and Views
Icon’s Latest News and Insights
Featured Posts

How to Choose the Right TV Media Agency
With so many different types of agencies and options for buying media, how do you know who to partner with? There are branding agencies, direct response agencies, brand response agencies, integrated agencies, 360 agencies, and many times you can’t figure out what the difference is. First you need to figure out what your objectives and

Committee Corner: Programmatic, Problematic?
[As published in the DRMA Voice, a publication for the Alliance for Performance-Based Marketers] In today’s evolving media environment — wrought with seemingly daily progression in technological advancement — marketers often feel as though they’re racing for victory on a track showing no finish line. Customer and response data aggregation has become a foothold for
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