Icon Media Direct Receives LA Green Biz Certification
Icon Media Direct announced it is now the largest media company and only direct-response agency to obtain the LA Green Biz Certification, in addition to being California Business Green certified.
Los Angeles Certified Green Business Program provides a certification and an official Green Business seal to businesses that meet standards of environmental sustainability, including increased recycling, water conservation, reduced electrical usage and providing plans and programs to help employees participate in environmental stewardship. The Green Business program will give consumers the opportunity to know which businesses are ‘green’ when they choose which goods and services to purchase, and it also serves as an incentive to businesses who are considering increasing conservation of resources and implementing other environmentally-friendly policies. Businesses which are certified receive a Certified Green Business seal, the opportunity to promote themselves as Certified Green Businesses and listing on a City website.
Icon Media Direct’s certification was made possible by their in-house sustainability team, SPARK (Sustainability Powered by Accountability, Responsibility, and Knowledge) Started in Feb 2016, a business sustainability task force banded together to support the longevity and overall health of Icon Media Direct by focusing on the triple bottom line: people, planet, and profits. The team builds awareness, develops initiatives that benefit the community, employees, environment, business performance and culture within Icon Media Direct.
About LA Green Business Program
Founded in 2014, the LAGBP is aimed at increasing energy and water efficiency, generating cost-savings, reducing waste, and creating a healthier environment for the people of Los Angeles. LAGBP works with businesses at every stage in the greening process and provides free environmental consulting and training to achieve certification. For more information on the certification programs, visit the links below:
Adweek named Icon Media Direct a Top 3 finalist in their Buzz Awards for noteworthy Print Creative causing buzz in the industry. Icon Media Direct received the recognition around its OxiClean “Kids Talking” print campaign which features stain removal from a kid’s perspective. Of the campaign, CEO Nancy Lazkani states, “Stain removers have been talked about
Icon Media Direct received three awards in this year’s annual Communicator Awards for their OxiClean Kid’s Talking Campaign. The print campaign was awarded a Silver Award of Distinction in the Magazine Ad category, a Silver Award of Distinction in the Advertising Campaign category, and a Gold Award of Excellence in the Design category. The campaign