Scale Your Business Through Performance Media

Leveraging Data and Technology to Help

Scale Your Business Through Performance Media

Icon Media Direct is a leading brand response media agency obsessed with achieving ROI for our clients. We are fueled by data analytics and attribution and empowered by the relationships we have built with our clients and partners.  

Our Capabilities

Media Planning

Media Buying


It all starts with your customer. We find them, reach them and motivate them to take action. Our proven mix of consumer insights, proprietary response data and competitive intelligence ensures that your media plan reaches the right eyeballs to deliver the ROI you need.

Media buying is in our blood. It is the foundation of what Icon was built on. Starting with our founder, who began her career as a media buyer, we completely understand how important knowledge, data, negotiation and relationships are to getting the best rates for our clients. And better rates, equal better ROI.

How do you know if your TV media plan is actually working? That age-old question has been haunting marketers for years. For Icon, our business depends on making sure your TV media dollars are actually delivering the ROI you need to be successful. With Icon WebTraxx™ our proprietary Attribution Measurement Platform, you’ll finally be able to quantify your results. No wondering, no guesswork.


Guthy-Renker is one of the world’s largest and most respected direct marketing companies, with distribution in more than 68 countries.

"The Icon Team consistently delivers exactly what we need, when we need it. It's a relationship I rely on everyday."
Kendra Elliott SVP, Media, Guthy | Renker
22+ Icon Years in business
$5B Icon In Media Spend
$100B Icon Earned for clients

Our Vision

At Icon Media Direct, we are obsessed with ROI. We deliver ROI to our clients through strategic media planning that not only focuses on reaching the right target audience but also engages with them when and where they are most likely to respond. Our teams strive to push boundaries and foster innovation on traditional and emerging platforms alike.

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Stop wondering. Start growing.