Icon Media Direct Appoints New Senior Vice President of Technology
Icon Media Direct, a leading direct response advertising agency, announced the addition of Charles Serian as the company’s Senior Vice President of Information Technology. Serian’s primary focus will be leading Icon Media Direct’s innovative technology team and expanding its in-house attribution platform to fuel both TV and digital growth.
Serian has over 20 years of experience in the technology industry with an extensive background in e-commerce, digital content distribution, aerospace, R&D and software engineering. He will play a key role in further developing Icon Media Direct’s digital and technology infrastructure to ensure scalable growth for the future.
Of his new role, Serian said, “Icon Media Direct is an outstanding company with incredible attribution and analytics methodologies and I am thrilled to join the team. It is a pivotal time for the company to further expand technologies like the WebTraxx® attribution platform and data visualization solutions. I look forward to bringing my background in software engineering and technology to help build upon and scale systems for growth and expansion.”
Previously, Serian delivered scalable, cost effective and mission critical solutions for Gracelock Industries, cloud-software platform FatCloud, SaaS E-Commerce provider Volusion and Gamefly. At these companies, Serian was responsible for creating and driving a unified technological vision to support growth. He also played a key role at Jet Propulsion Laboratory where he was honored with the NASA Space Act Board award. His work has also been featured in NASA Tech Briefs.
Icon Media Direct received three awards in this year’s annual Communicator Awards for their OxiClean Kid’s Talking Campaign. The print campaign was awarded a Silver Award of Distinction in the Magazine Ad category, a Silver Award of Distinction in the Advertising Campaign category, and a Gold Award of Excellence in the Design category. The campaign
Icon Media Direct was named in the 2017 Top Women Owned Businesses in the San Fernando Valley. The San Fernando Valley Business Journal compiles lists each year to spotlight the details, stats and facts about the current champions of each industry within the San Fernando Valley. Icon Media Direct, founded by CEO Nancy Lazkani, ranked