Icon Media Direct Makes a Splash at Silicon Beach Fest 2016
Nancy Lazkani moderates panel on How Television fits into the Digital Conversation to Fuel Growth
Growing a brand with an increasingly fragmented media landscape creates the need for marketers to look at their business on a performance based model. Consumers are watching TV differently today and multi-tasking on mobile devices while doing it. In this discussion, you’ll learn how to best navigate through the waters of the television and digital journey. Hear first-hand how successful auto disruptor TrueCar, along with innovative global CPG marketer Jarden Consumer Solutions, and International marketer Guthy-Renker, (who recently steered a cosmetic company to a $1.2B acquisition to L’Oreal) build and grow national brands through efficient, performance driven marketing and media strategies. Presented by Icon Media Direct.
Neeraj Gunsagar, TrueCar, Inc., Chief Marketing Officer
Neeraj Gunsagar is the Chief Marketing Officer of TrueCar, Inc. In this role, he oversees the company’s marketing strategy, which includes consumer brand marketing, partner and dealer marketing, corporate communications, business analytics and consumer acquisition. He is also responsible for helping the development team implement product improvements for both consumers and dealers. Previously Gunsagar was TrueCar’s Chief Revenue Officer, overseeing revenue growth for the company, including customer acquisition strategy, as well as optimizing integration and alignment between all profit-driving functions such as Dealer Operations and Affinity Partnerships. Prior to joining TrueCar, Gunsagar spent most of his career in Private Equity including positions at Matrix Partners’ India, Garnett & Helfrich Capital and Qualcomm Ventures. Gunsagar started his career on Wall Street at Donaldson, Lufkin & Jenrette (DLJ), where he advised companies such as Worldcom and Iridium on complex restructurings and acquisitions. Gunsagar holds a B.S. in Business Administration from the Haas School of Business at the University of California, Berkeley.
Kierie Courtney, Jarden Consumer Solutions, VP/GM Global Consumer Direct
Kierie Courtney is VP/GM Global Direct to Consumer at Jarden Consumer Solutions, the division of Newell Brands that owns brands such as Crock-Pot®, Mr. Coffee®, FoodSaver®, Oster®, Sunbeam® and Margaritaville®. She leads global digital strategy for JCS and has great passion for consumer experiences with brands, leveraging technology to drive continuous improvement in those consumer experiences. Before joining JCS, Kierie established and built a direct to consumer business at Church & Dwight, Inc., introducing new brands to the power of consumer direct marketing while growing the existing direct businesses. Prior to her experience at Church & Dwight, she worked in the consulting industry, designing and implementing various corporate system solutions in the CPG space. She began her career at Accenture.
Boris Shimanovsky, Guthy-Renker, LLC, Chief Creative Officer at Guthy-Renker, President, GRM
Mr. Boris Shimanovsky serves as Chief Creative Officer at Guthy-Renker and President of GRM. Guthy-Renker is one of the largest and most respected direct marketing companies in the world. His creative insight helps lead Guthy-Renker’s aggressive growth plans and help implement marketing and brand strategies for IT Cosmetics, Tradesy.com and Avadim Technologies. Mr. Shimanovsky helps develop the overall marketing and customer-experience strategy to grow Guthy-Renker’s sales through acquisition, multi-channel direct response marketing and brand management.
Nancy Lazkani, Icon Media Direct, Inc., CEO
Nancy founded Icon Media Direct in 2000 with a vision to innovate how media is purchased and analyzed, and to foster continual growth and success for her clients. Over the last 16 years she has been a pioneer of performance-driven advertising, and she remains in good company with clients ranging from entrepreneurs to Fortune 100 companies; including prestigious brands such as Tradesy, TrueCar, GoodRX, Hotwire.com, OxiClean, Proactiv, and Nutrisystem. With over 30 years of media expertise, she’s played a pivotal role in disrupting industry norms for the benefit of advertisers and their return on investment. Nancy has been nationally recognized with honors such as CEO of the Year, Largest Women-Owned Business, Cynopsis’ Top Women in Digital and Stanford University’s Graduate School of Business Women Entrepreneur Program. Her passion and dedication for innovation has not only helped advance the industry, but continues to build some of the largest brands in the nation.
Today many well-respected brands are integrating direct response with their existing brand efforts – Sears, Home Depot, Pfizer, Dell, Church & Dwight and P&G are some of the prime examples in that area. More than that, direct response builds retail brands as well. Examples of household names built exclusively by direct response include OxiClean, Sharper
With so many different types of agencies and options for buying media, how do you know who to partner with? There are branding agencies, direct response agencies, brand response agencies, integrated agencies, 360 agencies, and many times you can’t figure out what the difference is. First you need to figure out what your objectives and